Click-baiting &
leads generating
Digital Ads
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Various brands
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Digital Ads 💻 Various brands 📱
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Objective:
Turn complex products and services into ads people actually want to click. -
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Contributions:
Concept, copy, design and motion — from first idea to final delivery. -
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Results:
Monthly output for up to 10 clients, spanning B2B and B2C across multiple platforms.
Abstracta
Product
News SS24
Since 1972, Abstracta has crafted high-end acoustic solutions with an uncompromising eye for design — making every campaign a high stakes delivery. And trying something new…even riskier.
For their Spring 2024 launch, I dared to propose a more storytelling approach to each product’s benefits, paired with a bold circular stamp to spotlight their proven performance. Luckily, the result was well received by both the client and their design-savvy audience.
Arbesko & Zekler
Safety for professionals
Arbesko has been crafting high-quality safety shoes for over 180 years, while Zekler has quickly become the “Apple” of above-the-neck protection. They share overlapping audiences of professional tradespeople — but speak with distinctly different voices.
For Zekler, it’s all about sleek, tech-driven precision. For Arbesko, the look has evolved from big and bold to minimal and refined. My job? Navigate both worlds, pushing each brand forward without losing the loyalty of their core users.
With campaigns running in four languages and ad banks of up to 200 assets per delivery, I’ve also streamlined and optimised the design process — ensuring consistency, speed, and quality at scale.
Evify
Charging & solar power
Selling EV chargers might sound straightforward — until you need to advertise the same product in fresh ways, month after month. For Evify, the challenge was twofold: keeping their charger campaigns engaging, and translating their well-known brand into the solar market, where the offer is far more complex.
My role is to craft new creative angles for repeat campaigns and simplify the solar message without losing its technical credibility — making it as clear and compelling as their core EV offering.
Götessons Design
An oasis in the office jungle
Launching a new phone pod into a market flooded with lookalikes? Playing it safe wasn’t an option. For Götessons Design, this was the moment to break away from their usual polished office furniture aesthetic and make something impossible to ignore.
I had an idea, so turned to AI — blending Midjourney with Photoshop’s generative tools — to create visuals that felt fresh, unexpected, and unlike anything else in the category. The result: a campaign that made sure this pod didn’t just enter the market, it crashed the party.
