Recruitment Brochure
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Northvolt
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Recruitment Brochure 🔋 Northvolt 🔋
Industrial ambition, made human.
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Objective:
To introduce and attracting global talent to Northvolt Ett. -
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Contributions:
Design & layout, infographics and copy refinement. -
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Results:
Reaching thousands and establishing a long-term recruitment tool.
Concept
Turning interest into understanding, this brochure reframed Northvolt’s large-scale vision into clear roles, real pathways and concrete next steps for potential candidates.
With a gigafactory under construction and 3,000+ roles to fill, the campaign reached far beyond Sweden’s borders — offering a closer look at Northvolt Ett and the career opportunities behind the headlines.
Execution
Clean design in focus
The brochure had to stay true to Northvolt’s restrained, clean visual language — sharp and minimal, but not cold. More organic elements were introduced intentionally, never tipping into playful.
To make complex industrial processes accessible, I prioritised clarity and scannability — ensuring that key information could be grasped at a glance rather than read line by line.
Visuals
For the same reason, I pushed for the inclusion of infographics and diagrams. They played a key role in translating scale, timelines and production flows into digestible visual formats.
We couldn’t assume that interested candidates had the time — or the language proficiency — to read through dense technical information. Visualisation became a universal layer, making complex content more accessible across different levels of English fluency.
The imagery & personality
Imagery choices were equally important. People were always the focal point. Not staged portraits, but real moments from the factory floor. Showing the work as it truly is helped balance the technological ambition with authenticity and human warmth.
Being part of a project of this scale felt significant. So I allowed myself one subtle personal detail. A small wink within an otherwise highly structured system. A small reminder that this wasn’t just about batteries, but about people building something new.
A little piece of my humour I managed to add to the brochure.
Result
The brochure became a central touchpoint within the First Shift campaign — used across digital and physical channels to support large-scale recruitment. Outlasting the campaign itself, it continued to function as a long-term recruitment asset.
🚀 Highlighted career opportunities
🔋 Established Northvolt Ett as a workplace
💪 Strengthened the employer brand during the rapid expansion
